Rebecca Haagmsa is an experienced senior executive with a depth of transformation, media and telecommunications experience. She was appointed Chief Product Officer of Nine Entertainment in July 2022. Prior to that, Haagsma has held senior executive roles at Telstra, and leadership roles across the wider Nine business, including Head of Lifestyle at ninemsn, Head of Mobile, Head of Product, and in 2015, Director of 9Now and Digital, leading the 9Now business and product launch in early 2016. Haagsma has also been Digital Director of ACP Magazines, and has worked for global B2B leader, Reed Elsevier.