So you’ve built this business of your dreams. But do you actually own it? 

Women founders are significantly less likely to trade mark their brands and protect their intellectual property (IP) than their male peers. And that needs to change. 

Featuring expertise from IP Australia and Little Harvesters founder Janae Henkel, who features in our She Built This series, this virtual panel will take you through the basics of trade marking. 

What we’ll cover:

1. The real (and big) risks of not protecting your brand 

2. When to trade mark – and what to trade mark first

3. How to navigate the process without breaking the bank or your brain

4. Real stories from women who learned lessons the hard way (so you don’t have to)

Whether you’re just starting out or you’ve been in business for years, this session will give you the clarity and confidence to protect what’s yours.

Our She Built This series celebrates and learns from women business founders. It's proudly supported by IP Australia, who are passionate about supporting women to protect the value of their ideas. To learn more about IP, click here.