In 2018 Helen McCabe founded Future Women. She is a a former journalist, magazine editor, and digital media executive. Helen began her career in politics working in the press gallery and spent 15 years at News Corp before being appointed Editor-in-Chief of The Australian Women's Weekly in 2009. In 2015 Helen was named Editor of the Year at the Publish Awards and delivered the Andrew Olle lecture on journalism. In 2016 she launched Nine's digital lifestyle business Honey and in 2017 was appointed Content Director Nine Digital.