Rowena Westphalen is an Independent AI and Technology Transformation Executive with over two decades of experience leading enterprise transformation across APAC. In shaping large-scale AI and workforce programs at SAP and Salesforce that impacted thousands of employees, her achievements included building technical teams from 30 people to over 300 while maintaining 95% people retention and 40% female leadership.

A published researcher on AI ethics and gender equity, her thought leadership has reached over 1.5 million professionals through industry reports, keynotes and contributions to publications worldwide.
Rowena works with organisations on how AI is reshaping leadership, workforce design, skills strategy and operating models, and specialises in human-centered AI adoption.