Patti Andrews has shaped FW's voice and visual identity since before its launch in 2018. As Director of Brand and Memberships, she leads designers, writers and content creators who bring the brand to life through award-winning podcasts, engaging newsletters, impactful campaigns and cohesive design that makes FW instantly recognisable. Blending strategy with creativity, Patti sets the vision while ensuring every touchpoint — from in-person to online — reflects FW's mission to advance women's success. Before FW, she worked as an Art Director at ACP and Bauer Magazines. Her previous clients include brands such as Gucci, Swarovski, Maybelline NY, Bulgari and Carefree.

Areas of expertise:
- Brand development and strategy
- Leading remote, creative or multidisciplinary teams
- How to sit on a board